Letter to undergrads from Nashville advertising guru

As a marketing/advertising kind of person, this article caught my eye a couple of weeks ago.  Written by David Bohan, chairman and CEO of Bohan Advertising here in Nashville, this piece touches on how the next generation of college grads will need to “possess skills sets their predecessors didn’t.”

While this article is primarily aimed towards future marketers, I feel that this same concepts applies to all other disciplines as well.  Check it out!





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